Editorial policy
How the numbers, the picks and the words on FootyMind are produced – and what we do when something is wrong.
Last updated 13 November 2026
Model first
Every pick on FootyMind comes from the statistical model described on how the model works. Nobody hand-picks a result because they like a team, and no pick is changed after kick-off.
Match analysis
Pre-match and post-match pieces are generated from the model's own numbers – probabilities, expected goals, form, the table and past meetings – then published under the name of our lead analyst, who is responsible for the method and its output. Articles written by hand are labelled with their author. Guest pieces are labelled as such.
Data and prices
Fixtures, scores and bookmaker prices come from licensed data providers. Prices move constantly; the figure shown is the one in our feed when the page was built, so always check your bookmaker. Where no bookmaker price exists we show the model's fair odds and say so.
Independence
Partners and advertisers never influence picks, Mind Scores or analysis. Sponsored links are labelled, and sponsored content is never presented as a prediction.
Corrections
Wrong score, wrong settlement or a factual error? Email hello@footymind.com with the link. Corrections are made openly; settled results are only changed if the official score itself was wrong.
Responsible gambling
All content is for adults (18+). We describe picks in probabilities, show misses alongside wins and never call a pick “sure” or “fixed”. See responsible gaming.